So you can stay on top of future issues before they hurt your organic search performance. The entire point of this SEO audit is to improve your website’s performance. You can tweak the timeframe to see your organic traffic performance over a longer time period. Utilize the tools mentioned above to assess your site’s performance, identifying areas that require immediate attention. After auditing hundreds of websites, the biggest pattern I notice isn’t complex technical SEO issues, though they do matter.
- They have a clear menu at the top, images, and a block-like orientation that separates the different sections of their site.
- Don’t stuff your keyword everywhere… That can actually hurt your SEO.
- Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction.
- If you have a bigger site, it is always best to increase the crawl speed before you start.
We can vary how aggressive we build links based on any budget and any scale. You receive regular backlink reports included in your standard monthly SEO work reports. But more than just looking at indexing, our SEO audit will help explain why you are not ranking well compared to the competition. We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies. Our process is scalable, regardless of the size of your website content. The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit.
Website SEO Checker & Audit Tool from SiteChecker (Free)
But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites. Another element that can affect your rankings is meta refresh. It is used to automatically redirect a webpage to a different URL.
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The best option is to optimize the image file size before uploading the image to your website. Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.
Tasks Performed In an Enterprise SEO Audit
You need a sitemap to make it easier for users and search engines to navigate and crawl your website. It analyzes the top 10 keywords each page on your site is ranking for. Then it digs deeper, scanning crawled pages for mentions of these keywords, to show you internal link opportunities you might otherwise miss. As content becomes outdated, its search traffic will often start to drop off. But you can usually resurrect rankings by refreshing and republishing the content.
So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment. Shows you whether the site has any manual actions preventing it from ranking. If you’re not then grab a free certificate from Let’s Encrypt and follow our guide. And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.
Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers. Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google. Despite SEO Anomaly constant updates to the ranking algorithm, the SEO community is still going strong – and always figuring out what’s working and what’s not.
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