world_news

For instance, in some cases, Google displays mostly videos and infographics in the top results. This means you should create a video or an infographic for the best chance of ranking for those keywords. So, if you were to create content on either of these example topics, it’s important to match the search intent and create the right type of

Read more

Backlinks are one of the most powerful ranking signals and continue to be a top-ranking factor in 2025. When high-authority websites link back to your site, it signals to Google that your content is valuable and trustworthy. For example, speaking at events, doing interviews, and blogging for other websites. These activities give you the opportunity to showcase your expertise and

Read more

Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. Title tags briefly tell both visitors and search engines about the content of a page prior to visiting, and is a great tool to reel in audiences and help them choose

Read more

In the 6th chapter of our SEO guide for beginners, we will discuss backlinks – one of the most important aspects of search engine optimization. Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google. If your focus keyword is

Read more

Unlike paid advertisements, where you incur costs for each click, SEO enables you to attract traffic without continuous expenses. Unlike ads that stop working when you stop paying, SEO offers lasting results. With regular SEO audits and continuous updates, your business can grow steadily over time. Google Analytics and most rank trackers will allow you to create annotations to add

Read more

One of the best off-page SEO strategies is to list a website in niche-specific and general online directories. BHS Links Page design—Each page on your website needs to provide an enjoyable user experience. Focus on page speed and responsiveness, as well as content structure to ensure readability. Being active on social media is essential to increasing brand exposure and expanding

Read more

This is true for both organic search results and paid search results. If you’re looking for a direct way to improve your odds of ranking well on the Google SERP, you may want to look into cleaning up the back end of your website. As business owners, we can only keep moving forward and doing what the platforms what us

Read more

You can track keyword performance, page indexing, and discover any issues affecting your site’s visibility. Setting up this tool requires a Google account, which allows you to access detailed reports on impressions and clicks. To effectively monitor your SEO performance, utilizing the right tools is crucial. This includes free options like Google Search Console and Analytics, which provide valuable insights.

Read more

That means it’s essential to have a content update schedule in place. These elements will help you bridge the gap with competitors and position your content to be featured by Google. You can also see the estimated amount of traffic you’re getting from that AI Overview. Wincher has been a reliable rank tracking tool for me over the past few

Read more

It’s not impossible, but getting links that can make a difference will require much effort. As a rule of thumb, the pages you want to rank higher on Google should have the greatest number of internal links. Use Xenu or an SEO audit tool to find and fix broken links (internal, external, or incoming). Almost everyone wants to understand how

Read more