Afrirent Holdings sets its sights on West African gaming, lottery and betting market expansion

In-play betting, in particular, allows bettors to wager on outcomes during a live sporting event, adding an extra layer of excitement and engagement. In recent years, the betting industry in South Africa has evolved greatly, with the introduction of online betting and gaming. This has allowed people to place bets and play casino style games from the comfort of their own homes, without the need to visit a physical racetrack or casino. Online betting and gaming have become increasingly popular in South Africa, as it provides a convenient and accessible way to participate in the betting industry. These days the best online betting sites do not only offer you sports and lotteries to bet on.

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Mobile penetration in Africa is among the highest in the world, and mobile devices are the primary means of accessing the internet. This presents a significant opportunity for iGaming and betting operators to develop mobile-first platforms that cater to the unique needs of African players. With a population of over 1.2 billion people, Africa has a vast untapped market for iGaming and betting. The region’s growing middle class and increased access to mobile devices and the internet are expected to further fuel growth. By incorporating elements such as rewards, badges, and leaderboards, sports betting apps can keep users engaged and interested. “Given its focus on online betting, which has stronger economics than its agency business, BetKing Nigeria has moved to number two in the online betting market.

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The rise of mobile apps and the ability to bet from smartphones have revolutionized the industry. Whether on the go or from the comfort of their home, many South African gamblers nowadays would rather use their cell phones to make bets. Optimizing betting sites for mobile usage can help to guarantee a seamless betting experience by means of simple navigation.

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• Our team of betting experts assess every aspect of each bookmaker from the free bets to markets and odds and even their customer service.
• Betway’s ascent in South Africa’s betting industry underscores the importance of strategic planning, cultural alignment, and ethical practices in building a successful brand.
• Once you have submitted your correct username, you will receive a password change instruction via email to your registered email address.
• As technology continues to evolve, so too will the dynamics of sports betting in the region.

This, along with the addition of ESPN, have contributed to a spike in betting on US sports,” says Chelin. Mixed Martial Arts (MMA), especially through UFC events, offers a distinct betting landscape compared to boxing. MMA fights can end in multiple ways such as knockout, submission, or decision. What makes Betway particularly attractive is the competitive welcome bonus of up to R1,000 for new sign-ups, enhancing the initial betting experience.

A focus on the quality of its agency network over quantity has also resulted in improved profitability through higher average wagers and revenues per agent,” said the group. MultiChoice continues its push to dominate Africa’s betting market for sport and other activities, having grown its business by a tenth in Nigeria while launching one of the world’s top gambling games in SA. This encourages more South Africans to bet safely, securely and ultimately responsibly. Betway is considered the biggest bookmaker in South Africa and along with Sportingbet and Hollywoodbets. Our team of betting experts assess every aspect of each bookmaker from the free bets to markets and odds and even their customer service. Keen to know how best to pull off a betting slam dunk in the NBA playoffs?

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BUSINESS NEWS – South Africa’s passion for bet sports extends beyond cheering on the sidelines. The country boasts a thriving sports betting industry, allowing fans to add a layer of excitement (and potentially some winnings) to their favourite games. The most appealing aspect of this live game comes from its fast-paced nature. Hence, when accessing the live version of this game in online casinos, African players have the chance to recreate an authentic dealer gambling experience right from the comfort of their homes. Noticing a prospect of economic growth, the government of Tanzania swiftly decided to regulate the online gambling industry through the Internet Gaming Regulations Act promulgated in 2012. The online gambling industry has been regulated in Kenya ever since the Gaming Bill was adopted in 2019.

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• They could improve, though, like by adding more live fight streams or simplifying things for beginners.
• It has led to the users diverting funds they have borrowed using digital credit channels to sports betting as its easy for the users to be able to stake the money they borrow in the hopes that they will be able to get more in return.
• We have put online betting sites in South Africa to the test and picked only the best offers for you, so you can place your bets online in a fun and safe way.
• Such licenses are issued by the Provincial Licensing Authorities, one per province.
• Its success is rooted in strategic market entry, robust sponsorships, innovative partnerships, and a steadfast commitment to responsible gambling.
• The main focus of betting is among young people under the age of 25, most of whom, moreover, are unemployed and see betting as an opportunity to get good winnings.
• There has been rapid growth of women punters regularly betting in recent years, growing from 20% of new acquisitions in 2021 to 40% in 2023.
• We’re about to help you gain a better understanding of the history of sports betting and also clear up any confusion about a number of the rules currently in place.

In 1965, the Gambling Act prohibited diverse types of sports betting except for horse racing. Horse racing was considered more like a sporting activity than a betting one. The country has come through a couple of steps in betting legalization in the country. As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment. In Mark Tipping’s experience, most online betting frauds can only be realised once payment is made to the fraudster.

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From humble beginnings rooted in horse racing wagering to the digital age of online betting platforms and mobile apps, the journey reflects the convergence of tradition and innovation. As the industry continues to evolve, stakeholders must embrace technological advancements while prioritising responsible gambling practices to guarantee a safe and enjoyable betting experience for all. The evolution of sports betting in South Africa has been influenced by changes in regulatory frameworks and legislation. The legal landscape underwent significant transformations, with the legalisation of online sports betting in 2004 under the National Gambling Act. This legislative change provided a regulatory framework for operators to offer online betting services, encouraging competition and innovation in the market.

The major online bookmakers in South Africa offer sign up bonuses for new customers and provide you with free bets to use when you start betting online. The full list of free bets and welcome bonus offers are listed on this page above. Now, the company is leveraging its expertise in gaming and entertainment to introduce new and exciting offerings to consumers in West Africa, catering to the evolving needs and preferences of the market. Their customers are quite a broad range from those who enjoy a small dabble and do it for fun to serious players who want to make a tremendous wager. Among the wide selection of events for betting, it is sports that are in trend.

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Its success is rooted in strategic market entry, robust sponsorships, innovative partnerships, and a steadfast commitment to responsible gambling. This narrative explores Betway’s journey, highlighting key milestones and strategies that have solidified its position in the South African market. Marshalls World of Sport has given a suggestion on the most profitable odds on Horse Racing, Sports and Lucky Numbers for more than 50 years . The Company has developed to become one of the most trustworthy and fast-moving bookmaking groups in South Africa. Marshalls World of Sport gives the opportunities of placing bets on Horse Racing and international sporting events using different ways such as internet, mobile phone and even several cash outlets.

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Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.

Nevertheless, there are a few references that give us a satisfying backstory. Marshalls World of Sport is a National Group, suggesting people’s betting on Horse Racing, local or international sport and Lucky Numbers. Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game.

By contrast, just 27% of South Africans have access to a desktop in the house. Small wonder then that 60.5% of households access the internet primarily through cellphones. The popularity of tennis is also significant and is growing at steady rates of about 20% per year. Once you have submitted your correct username, you will receive a password expired instruction to your registered email address. Once you have submitted your correct username, you will receive a password change instruction via email to your registered email address. Your EFT should reflect within 1 working day and will automatically be allocated to your SunBet account when it reflects in our bank.

• Technological innovations have been instrumental in shaping the evolution of sports betting in South Africa.
• By using our website, content and services you agree to our Terms of Use and Privacy Policy.
• Additionally, live betting makes placing bets possible after a game has started.
• Usually providing a range of bonuses and promotions, betting sites in South Africa draw in new players and keep devoted users.
• The information shared does not constitute legal or professional advice or forecast and should not be treated as such.
• I had to decide to turn my life around to get back the trust and dignity from all those I’ve hurt.
• The advent of the internet revolutionised the sports betting industry worldwide, and South Africa was no exception.

US sports such as the National Basketball Association (NBA)  and National Football League (NFL) have also attracted a new betting audience in South Africa. In conclusion, sports betting in South Africa is a vibrant and evolving industry. While it offers entertainment and economic benefits, responsible practices and adherence to legal frameworks are essential for its sustainable growth. As technology continues to evolve, so too will the dynamics of sports betting in the region. Both BetGames and Evolution Live Dealer Games are fully licensed in South Africa and hence playing these games is safe and legal. Please ensure you play at a betting site with a South African gaming license and not in one of the many online casinos.

Gambling

As of the current date, South Africa has over 30 online sports betting sites that have been licensed and approved by their relevant provinces. Technological innovations have been instrumental in shaping the evolution of sports betting in South Africa. The development of sophisticated betting platforms and mobile betting apps in league with the Betway app has revolutionised how bettors engage with sports events. These apps offer a seamless betting experience, providing real-time odds, live streaming of events and instant transaction processing.

Subsequent amendments and regulations have further shaped the industry, confirming consumer protection and responsible gambling practices. This was a turning point for the betting industry in South Africa, as the legalisation of horse racing led to the establishment of many racetracks and the creation of a regulated betting industry. This not only provided a safe and controlled environment for people to bet on horse racing, but it also generated significant tax revenue for the government. Includes betting on sports events and horse racing where punters are essentially betting on the outcome of the particular event. For this, punters can analyse various factors that could increase the odds of their bet being successful.

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In the past, you would have had to go to a physical bookmaker in order to place a bet. The full research paper by Robinson Mbae and Edmond Machengete explores the relationship of sports betting with digital credit, looking at how these have prevailed, the common consumer and amounts bet and borrowed. It also explores the role of regulation and education, and why its impact on financial inclusion and exclusion. You can also watch a recording of the webinar held to discuss this paper. This act established various provincial gambling boards responsible for licensing and regulating betting operators. The rise of the online gambling industry is closely tied to this wave of constant developments, which translated through a decrease in the overall price for internet connectivity in several African countries.

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Fortunately, for players, the government has established laws and regulations to ensure only docile casinos and betting sites can offer their services in South Africa. More betting establishments are continuing to appear on the horizon, meaning the industry will keep broadening, according to its high demand. Sports betting in South Africa has deep historical roots, dating back to the early 19th century, when informal wagering on horse racing was prevalent. The South African online betting industry is a heavily regulated industry and this, together with the various measures to prevent and detect fraud discussed above, has significantly reduced the risk of fraud being perpetrated by punters. As technological advances continue to be made, online betting companies will consider new ways to prevent fraud and abuse but are inherently limited by the cost versus benefit considerations of this technology.

E. Advertising and promotion of gambling

Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff. A 2016 study by the University of Cape Town’s Department of Psychiatry and Mental Health noted a significant association between suicidality and pathological gambling. It found that pathological gamblers were five to ten times more likely to have a history of suicide attempts than non-gamblers. The NSPCA reveals shocking evidence of the Eastern Cape Gambling Board allegedly allowing a licensed bookmaker to profit from illegal cockfighting.

Online gambling is prohibited if practiced through a South African based platform. It is uncertain whether this type of gambling will ever become legal in South Africa. The more you know about the sport, the better your chances of making a successful bet. For beginners who are just starting to devote their time to betting, betting tips are available on the Internet. Parimatch also contributes to the development of betting in Africa – on the bookmaker’s website you can easily find information on how to bet and win every day.

The South African sports betting and lottery industry is legal and regulated under the National Gambling Act of 2004. Introduction of gambling legislation into the law, saw the creation of several regulatory and control organizations in the country. The primary responsibility of such organizations is to ensure safety in the industry. As well as to uphold and maintain the image of the South African gambling industry on a global level. Sports betting operators require a valid license to operate in the country. Such licenses are issued by the Provincial Licensing Authorities, one per province.

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Furthermore, integration with digital payment systems has facilitated secure and convenient transactions for bettors. The convenience of placing bets from a smartphone or computer has transformed the betting landscape, making it more accessible than ever. Top sports betting sites in South Africa offer a range of options, from live betting to virtual games, catering to a wide array of preferences. Initially, it was restricted primarily to horse racing, which has been a popular pastime since the 18th century. Over the years, the scope of betting expanded to include other sports like soccer, rugby, and cricket, which are immensely popular in South Africa.

• US sports such as the National Basketball Association (NBA)  and National Football League (NFL) have also attracted a new betting audience in South Africa.
• Gambling and betting companies therefore hold operating licences with provincial gambling boards.
• The Live Games content is very varied, ranging from Game Show games such as Crazy Time, Megaball to Dream Catcher and the thrilling Lightning games range.
• Now, with the advent of online betting, you can place bets from the comfort of your own home.
• Figures from 1995 such there were as many as 2000 illegal casinos operating in the country.
• It provides a diverse selection of betting markets including moneyline bets, over/under rounds, and method of victory.
• Online sports betting has advanced considerably in the last three decades since it first began to gain traction.

Experts in the field predict that the market will see a major increase, and revenue predictions for 2024 are expected to reach previously unheard-of heights. Growth in the use of online betting platforms, a growing middle class with discretionary means, and the acceptance of online gambling as a regular source of entertainment are all contributing to this trend. African countries must address regulatory challenges, establish robust frameworks, and promote responsible gambling practices to fully harness the industry’s potential. By doing so, they can create an environment that fosters sustainable growth, maximizes economic benefits, and safeguards the well-being of consumers in the evolving world of online betting. The evolution of sports betting in South Africa from tradition to technology underscores the dynamic nature of the industry and its adaptation to changing times.

These bonuses benefit the bettors more than merely improve the betting experience. In the sports betting scene, live betting has grown to be a common element; many South African gamblers like making bets during events. Betting services with in-play betting let users stake wagers on events as they are happening, therefore adding thrill and involvement to the process. For punters, live betting is a must have real-time updates, odds adjustments, and thorough match statistics. After all, we can make a prediction that it has come from the times of gladiator games or even earlier.

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This report covers casino gambling, limited payout machines (LPMs), betting (horse racing and sports), bingo and the National Lottery. They make the betting experience more engaging with live betting options, allowing you to place wagers as the fight progresses. In January, DStv’s parent company officially entered SA’s sports betting market with a new platform, using its tie in with SuperSport, Africa’s largest sports broadcaster, to stand out in an already crowded, but growing, market. Of particular importance for South Africa has been the rise of mobile sports betting apps. Some 92% of South Africans own a cellphone with around a third (26.3 million) owning a smartphone.

The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively. This is our list for ensuring you make the most of any sport bets you place on some of the most popular sports in South Africa.The reality is that online sports betting has changed the way we all engage with our favourite sports. The convenience ease with which we are able to place bets is incredible and anyone can now get involved! Our team has outlined the best online betting sites for you to consider.Note, our suggestions based on a particular sport does not indicate that the sportsbook is exclusively offering those sports. All of our suggested betting sites cover almost every sport and punters are encouraged to use those which they find most comfortable.

Betway’s platform is praised for its intuitive design and a robust mobile application, ensuring a seamless betting experience. Globally, betting and gambling activity, particularly in sport, is on the rise. In July 2024, the group launched the Aviator casino game in SA through its KingMakers unit. The game, created by Spribe, now has more than 5-million monthly active players worldwide and is growing in popularity locally. Interestingly, there has been rapid growth in the popularity of darts, especially in 2023.

Well, first of all, as we said above, people are always glad to feel the risk and desire of victory. Secondly, it is constantly amazing to watch the game of your favourite team or a player, but when it brings you money, it is much better. Thus, sports betting is really wide-spread because this is a perfect way to satisfy people’s wishes.

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This OTP is usually sent to the account holder’s mobile number, thus making it difficult for fraudsters to transact with stolen credit cards. Ultimately, sports betting in South Africa is like any other, but will boil down to your preference. Given the rapid expansion of the Internet across the continent and its good availability, the football fan base and audience in other sports continues to grow. The main focus of betting is among young people under the age of 25, most of whom, moreover, are unemployed and see betting as an opportunity to get good winnings.