Make sure you check off these boxes if you’re looking to rank. And considering how many people search for this keyword every month, even moving up few spots could make a difference for me. That’s because resource pages are pages that someone created to link to the best stuff on a given topic.
Choosing the Right Keywords
But fortunately, Google is actively fighting that and is trying to stay as neutral as possible – and thus creating a better user experience for us, the end-users. Use catchy, keyword-optimized title tags and meta descriptions. Above all, make sure your content matches search intent and is helpful to users. How hard it will be for your small business website to establish brand presence via Google search depends on several factors.
Understanding SERP Features
Google Sheets is pretty powerful on its own, but if you want to take things up a notch, consider exploring add-ons. These are third-party tools that integrate seamlessly with Sheets, offering enhanced functionality and more robust options for ranking and data management. To test this theory, we ran a subset of domains from our data set through Alexa to determine site-wide time on site. We then looked to see if there was any correlation between time on site and first page Google rankings. Finally, a long URL tends to point to a page that’s several clicks from the homepage. That usually means that there’s less authority flowing to that page.
So, if you want to rank high on Google, it’s likely you’ll need links to your content. Especially if you’re gunning for a highly competitive keyword. These citations contribute to your online visibility and can positively impact your local search rankings.
This type of “natural” link building happens all the time, thousands of times a day. Since this process requires you to create at least one piece of SEO Anomaly “linkbait” content, it makes sense to create content that earns more and more links over time. When you understand these data points ahead of time, you can create content that exactly fills an existing need. You also know who to reach out to—or who your audience is—before investing a ton of work. When building link-worthy content, spend 50% of your time actually creating the content itself, and 50% of your time promoting it. If you want to rank, you almost certainly need links, but you’ve got to know the rules.
- For example, you can use one of your local keywords as a seed one to get new keyword suggestions with the help of the Autocomplete Tools feature.
- Remember to optimize title tags, meta descriptions, headers, and image alt text with targeted keywords.
- Custom store listings on Google Play are unique versions of your app’s default page.
- Nothing could be more disappointing than your website not ranking on Google, despite your continued efforts to rank high.
- The best category pages typically have their own unique content, relevant answers to questions, and links to sub-topics and related pages.
Broken links, or dead links, can negatively impact a website’s search engine ranking. When audiences click on a broken link, they are directed to a non-existent page, leading to a poor user experience. Guest posting on reputable sites is another effective way to earn backlinks. By contributing high-quality articles to authoritative blogs, you can include links to your site, enhancing your backlink profile. To acquire backlinks, you need to give people a reason to link to you. For example, guest blogging works as a link building strategy because you’re giving the other party a free piece of content in exchange for linking back.
For example, high-quality content leads to more backlinks which boost your credibility. Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site. If your Google My Business profile closely links to what your target audience typically searches for, Google will find it easier to match your profile to the right searches. Also, if your business has more Google reviews, it can help to boost your local ranking on Google.
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